About Us
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ac lorem pretium, laoreet enim at, malesuada elit.
Recent Posts
Categories
Archive
Tags
Social Links
-
The Importance of Subcultural Marketing
This book reviews the term subculture and the impact that it has in marketing that is often overlooked by practitioners in their decision making. Subcultural influences have been thoroughly researched in psychological and social fields of study. However, it has been ignored and given little consideration in real world marketplace decision making. As marketing borrows…
-
An Overview of Strategic Health Care Marketing: Marketing Mix & Segmentation Strategies at Work
Managed healthcare companies are continuing to look at various ways to develop an effective and efficient brand among many competitors that exists in the healthcare industry. The task of healthcare firms to be the preferred provider for customers over other companies is not an easy undertaking. It requires sound marketing strategies that will establish one…
-
Advertising Principles: How To Effectively Reach African Americans in the 21st Century
Are you a brand manager? Are you trying to develop a strategy to effectively reach African American consumers? Do you need help in understanding the consumption behavior of African Americans? If you answered yes to any of the aforementioned questions, this book is for you! “How To Advertise To African Americans in the 21st Century”…
