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The Importance of Subcultural Marketing
This book reviews the term subculture and the impact that it has in marketing that […]
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An Overview of Strategic Health Care Marketing: Marketing Mix & Segmentation Strategies at Work
Managed healthcare companies are continuing to look at various ways to develop an effective and […]
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Advertising Principles: How To Effectively Reach African Americans in the 21st Century
Are you a brand manager? Are you trying to develop a strategy to effectively reach […]
