The Importance of Subcultural Marketing

By Dr. Jamie T. Pleasant

Price  
$22.21

This book reviews the term subculture and the impact that it has in marketing that is often overlooked by practitioners in their decision making. Subcultural influences have been thoroughly researched in psychological and social fields of study. However, it has been ignored and given little consideration in real world marketplace decision making. As marketing borrows many theories of consumer behavior from the aforementioned fields, it only makes sense to critically acknowledge and exercise sound subcultural theory when it comes to strategic and tactical decision making in a real world environment. Understanding what subculture is and how it is defined is a key start in recognizing its importance in marketing.

Availability

available

Publish Date

2016-06-24

Published Year

2016

Publisher Name

Total Pages

152

ISBN 10

1940698081

ISBN 13

978-194069808

Format

Paperback

Country

US

Language

English

Dimension

5.25 x 0.38 x 8 inches

Weight

12 ounces

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